Kodak announces plans to shift its strategy in the digital...

Kodak announces plans to shift its strategy in the digital camera market by producing lower-end models. This represented a significant departure from the company's previous focus on high-end, professional-grade cameras, and reflected the changing dynamics of the digital camera market. The shift in Kodak's strategy was driven by a number of factors, including increased competition from other manufacturers, falling prices for digital cameras, and changing consumer preferences. Consumers were increasingly seeking lower-priced, more user-friendly models that were easier to use and offered a wider range of features.

Wednesday, 22 March, 2000