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Article27, a startup that aims to capitalize on the internet's capacity to target specific pockets of consumers. The company is working swiftly to obtain the rights to independent, specialized films and syndicate them to Internet portals and video-on-demand providers. With over 230 titles to their name so far, including documentaries and children's programming, Article27, based in London and accessible through their website caters to niche audiences beyond mainstream tastes.
Saturday, 7 October, 2000