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Yahoo announces its acquisition of video-ad startup BrightRoll Inc. for approximately $640 million in cash. This move aims to revitalize advertiser interest in Yahoo's platform and catch up to competitors like Google and AOL in online video advertising. BrightRoll's expertise positions Yahoo to tap into the growing U.S. online video advertising market, which is projected to reach $5.96 billion this year.
Monday, 10 November, 2014