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Publicis Groupe SA engages in discussions to acquire Sapient Corp., aiming to accelerate its transformation into a digital-technology company following the failed merger attempt with Omnicom Group Inc. The potential deal, involving the purchase of the U.S.-based digital-advertising specialist Sapient with a market capitalization of around $2.5 billion, holds the promise of enhancing Publicis Groupe's digital capabilities.
Saturday, 1 November, 2014