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Chinese e-commerce giant Alibaba Group announces plans to launch a paid-content video subscription service called Tmall Box Office (TBO) in two months. The move signals Alibaba's entry into the paid-content market in a country where free television remains the norm. TBO aims to offer a premium viewing experience to Chinese audiences, further expanding Alibaba's presence in the digital entertainment industry and diversifying its revenue streams.
Saturday, 13 June, 2015