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Unilever acquires Dollar Shave Club, a US start-up, for a reported $1 billion in cash. This acquisition allows Unilever, a consumer goods company, to enter the competitive male grooming market. Dollar Shave Club's direct-to-consumer model, offering affordable shaving products and a subscription service, has gained popularity with 3.2 million members. Unilever's move reflects its strategic focus on expanding its product portfolio and targeting new consumer segments.
Tuesday, 19 July, 2016