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AT&T Inc., Dish Network Corp., and WPP PLC join forces to acquire Invidi Technologies Corp., a company specializing in targeted television advertisements. The deal, expected to close in the first quarter, grants AT&T a controlling stake while allowing Invidi to maintain its independent operations. Invidi's technology enables advertisers to tailor ads to specific audiences based on their preferences or provided data, optimizing the effectiveness of TV advertising campaigns.
Sunday, 20 November, 2016