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American consumer goods company Post Holdings announces its acquisition of British cereal maker Weetabix Limited from China's Bright Food for $1.8 billion. This move allows Post Holdings to expand its presence in the United Kingdom and international markets, targeting a broader customer base. Post's acquisition of Weetabix reflects its strategy to offset slow growth in the packaged foods sector and overcome competition from other bidders, including Associated British Foods and Italy's Barilla Group.
Monday, 17 April, 2017