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Twitter is offering incentives to advertisers in an effort to boost its business following Elon Musk's takeover, which led to many companies reducing their spending on the platform. The incentives include matching advertisers' ad spending, according to an email viewed by The Wall Street Journal. Advertisers who book at least $500,000 in incremental spending will qualify for a "100% value add" match, up to a $1 million cap. The offer is valid for advertising running until the end of the year.
Wednesday, 30 November, 2022