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Twitter Inc. has started releasing software updates that introduce a $7.99 monthly fee for users to obtain a blue checkmark on their accounts. Elon Musk, who recently took ownership of the social media platform, aims to generate more revenue for the company. The update promises new features for Twitter Blue subscribers, including the blue checkmark previously granted through a verification process. Musk seeks to diversify Twitter's revenue streams as the platform faces challenges from advertiser pullbacks and content moderation concerns. The changes are being rolled out to Apple users in several countries.
Friday, 4 November, 2022