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South Korea’s PIPC fines Coupang a record ₩624.68 billion, or about $409 million, for a massive privacy breach and unlawful tracking practices. Regulators say a former employee uses an unrevoked security key to access customer data for months, exposing details of more than 33 million users. Coupang also faces penalties for unauthorized marketing tracking involving millions of users. The case creates diplomatic tension because Coupang is US-headquartered and NYSE-listed. Coupang expresses regret, announces compensation plans, faces executive fallout, and prepares to appeal the decision.
Thursday, 11 June, 2026